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Kill or Be Kind is Samantha Fish’s fifth studio album, but her debut release with a firm independent label and major distribution outlet. Selling out approximately 90% of her shows (stateside and internationally) her highly engaged live audience translates online as well. Month-to-month, her Facebook page likes increase by over 50% and her official Facebook Group boasts 70k members. Kill or Be Kind is poised to break her out of the blues market as it sonically caters to both rock and Americana fans, and expand her demographic out to a younger, female audience.